0404 041 666 dan@danauerbach.com.au

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Business Coaching Sydney

A clear head. A stronger team. A sharper strategy.

Are you the Founder or CEO of a business with 5 to 500 staff or more?

You built a business that works, and now everything runs through you: the decisions, the people, the pressure. I offer business coaching in Sydney and online, a confidential space to find your focus, get more from your team, and carry the load without it wearing you down.

See the method
Dan Auerbach — Business Coach, Sydney
Westpac NRMA Insurance Perpetual TPG Telecom Sydney Opera House NAB Super Retail Group AMP Macquarie Bank NSW Government Woolworths Group UNSW Clean Energy Council M&C Saatchi Knight Frank Sonic Healthcare Goldman Sachs John Holland Insignia Financial Four Seasons Corrs Chambers Westgarth Allianz Tourism Australia Canva Westpac NRMA Insurance Perpetual TPG Telecom Sydney Opera House NAB Super Retail Group AMP Macquarie Bank NSW Government Woolworths Group UNSW Clean Energy Council M&C Saatchi Knight Frank Sonic Healthcare Goldman Sachs John Holland Insignia Financial Four Seasons Corrs Chambers Westgarth Allianz Tourism Australia Canva
Methodology

A business coach with a psychology background.

When everything comes back to you, the answer is not working harder. Staying on top of a business comes down to three things: how you manage yourself under pressure, how you get the best from the people around you, and how clearly you choose where to focus. We work on all three.

01

Self Mastery

Owning a business means the pressure never fully switches off. There are more issues on your desk than hours to deal with them, and the stress of holding it all can start to reach your sleep, your patience and your home life. Most owners have nobody they can say that to.

That is the first thing I provide: someone in your corner. Our sessions are a confidential space with a coach dual qualified in psychology and commerce, where you can think out loud about the hard things and leave with a clear head. You make better decisions the moment you stop making them entirely alone.

With self mastery you'll

  • think clearly under pressure
  • stop the stress running the show
  • have someone in your corner
Self mastery — clarity, focus, resilience

02

Team Mastery

If too much still lands on you, it is usually a people question, not a workload question. Getting the most from your team, so that problems are solved before they reach your desk, is the single biggest lever an owner has.

I bring the psychology of how people actually change: how to have the conversation you have been putting off, how to hold someone to account without burning the relationship, and how to build a team that takes genuine ownership rather than waiting on you.

With team mastery you'll

  • have the conversations you avoid
  • a team that performs
  • get your own time back
Relationship mastery — influence and collaboration

03

Strategic Mastery

When you are across everything, strategy is the first thing to get squeezed out. Yet the decisions only you can make, where to focus, what to stop, who to back, are the ones that shape the business most.

We build protected time to think properly: cut through the noise of the day to day, work the difficult decisions through with someone who has run businesses and advised CEOs of much larger ones, and commit to the few things that matter most.

With strategic mastery you'll

  • know your real priorities
  • test hard calls before you commit
  • set a direction the team can follow
Strategic mastery — long-term direction
Why this coaching works

What changes when you stop carrying it alone.

Running a business asks three things of you at once: sound decisions, good people, and results. What most owners lack is not ability but somewhere to stand back. My business coaching provides exactly that, a confidential space informed by both psychology and real commercial experience.

Together we work through what is actually on your plate: the decisions you are sitting on, the people you need more from, the pressure you are absorbing. You leave each session clearer, and over time the business depends less on your presence and more on your judgement.

  • Make the difficult decisions faster.
  • Get more from the people you employ.
  • Carry the pressure without it costing you.
Dan Auerbach — CEO & Business Coach, Sydney
Testimonials

Business coaching recommendations.

Matthew Tobin
“I strongly endorse Dan as a trusted advisor and expert CEO coach.”
Matthew Tobin
Founder & MD, UAP Group

As CEO of a consulting and manufacturing business operating across four continents, I was looking for a coach who could help me develop my leadership capabilities to elevate my executive team’s performance. Dan helped me identify and leverage my core leadership strengths and transition from directing my executives to truly empowering them.

The results have been transformational. Our leadership team now operates with stronger alignment, clearer accountability structures, and genuine connection across all regions. What sets Dan apart is his rare ability to cut through complexity and get to what matters most. I consistently leave our sessions with absolute clarity on priorities and ready to take decisive action, whether engaging my team on strategic initiatives, managing key relationships, or navigating a high-stakes call.

Dan combines a deep understanding of human behaviour with real commercial acumen. He understands the pressures of running a global business while helping you become the leader your organisation needs. I strongly endorse Dan as a trusted advisor and expert CEO coach.

Ben Stack
“Dan is smart and deeply understands business and the challenges that come with business leadership.”
Ben Stack
CEO, Stacks Law Firm

Dan is smart and deeply understands business and the challenges that come with business leadership. He asks the questions that deep down you know you should be answering, and many that you didn’t. I’ve never come away from a conversation with Dan without a genuinely useful new insight.

Joshua Suntup
“Our conversations lead to better decisions, greater focus and stronger business results.”
Joshua Suntup
Founder & CEO, Caresquare

Dan is a highly astute business advisor and coach. Our conversations lead to better decisions, greater focus and stronger business results.

It’s rare to find an advisor equally conversant with commercial strategy, marketing, people decisions and complex negotiations. Rarer still, he has the skill and experience to help with the personal challenges business leaders face inside and outside the office.

I always look forward to our meetings and value having him in my corner.

Read all testimonials
Credentials

Check what sits behind the advice.

Business coaching is an unregulated field, and owners are right to be careful. Before you choose a coach, ask what their advice is actually built on.

In my case it is dual qualifications in psychology and commerce, years advising CEOs of some of Australia's and the world's leading companies, and the experience of founding and running businesses of my own. The psychology is rigorous and the advice is commercial. That combination is rare, and it is where I believe I can make a difference.

My Approach

Science-Backed Psychology

Twenty years spent reading personality and behaviour, so we can pinpoint quickly where your own development starts.

Learning Theory

As a former MBA lecturer at the AGSM, I teach as we go, so what you learn keeps working long after the coaching ends.

Commercial Knowledge

I have founded and run businesses myself, so the advice is grounded in what works commercially, not in theory.

Key Credentials

Dual Qualifications

Qualified in both psychology and commerce, a combination very few business coaches in Australia can offer.

Preferred Coach

Trusted by owners and senior people at some of Australia's best-known companies and private businesses.

  • Westpac
  • Macquarie Bank
  • Canva
  • Allianz
  • AMP
  • Knight Frank
  • UNSW
  • NAB
  • NSW Government

Advanced 360° Assessment

Licensed assessor of the Leadership Circle Profile and Hogan 360, so you can see yourself the way your team sees you.

Target Audience

Founders & Owners

You built it and it still runs through you. From 5 staff upward, this is exactly who the work is for.

Private Company CEOs

Running a private company of up to 500+ staff, answering to owners, family or a small board rather than a market.

Established Businesses

Turning over roughly $2 million to $500 million or more, carrying decisions nobody else can make.

Managing Partners

Three jobs at once: doing the work, leading the people, and bringing in the next piece of business.

Family-Owned Businesses

Owned and run by the same family, where a management decision and a family relationship are never fully separate.

As featured in

Australian Financial Review Sydney Morning Herald Public Accountant Australian HR Institute
Dan Auerbach featured in the news
Straight answers

What owners ask before they book.

What does business coaching cost in Sydney?

Most clients work with me in packages of between $8,500 and $20,000, set against a defined piece of work rather than an open-ended retainer. I also have about half a dozen associate coaches who work at lower rates, so if budget is the sticking point, get in touch rather than ruling it out.

How does it work?

We start with a 30-minute call to see whether it is a fit. From there, most engagements run as regular one-to-one sessions a few weeks apart, focused on whatever is live in your business right now. Between sessions you test things in the real world, and in sessions we work through what happened and what comes next.

How is business coaching different from executive coaching?

They are different jobs, so they are different services. Inside a large organisation the environment is political: an executive gets things done through relationships and standing as much as through results, and executive coaching works on exactly that. When you own the business, nobody blocks your decision. But every decision concentrates on you, and you are expected to be all things at once. Business coaching works on that weight.

Do you set up systems, targets and operating rhythms?

No, and it is worth being clear about that. Some business coaches specialise in structure: assessing the business, choosing the operating model, setting the targets, building the dashboards and putting a rhythm around how the place runs. That is a real skill, and if it is what you need, get someone who does it well. I work as an advisor rather than a builder: the decisions, the people, and the pressure on the person making the calls. The two sit together comfortably, and I am happy to work alongside a coach doing the structural build.

What size businesses do you work with?

From around 5 staff to well over 500, and from roughly $2 million turnover to $500 million or more. What matters is less the size than the seat: you own the business, or you run it as if you do.

Do you coach in person in Sydney, or online?

Both. I coach in person in Sydney and by video for clients elsewhere in Australia and overseas. Most clients settle into a mix of the two.

How long before I see change?

Usually within two or three sessions. Most clients say the first shift is a clearer head and a shorter worry list, and it comes early. Changes in the team and the numbers build over months, because they follow from the decisions you start making differently.

Evolve your leadership

Enquire about business coaching.

A thirty-minute conversation is the best way to find out whether this work is for you. If it isn't a fit, I'll often know someone who is, and I'll point you there.

Or call 0404 041 666 Or write dan@danauerbach.com.au
Evolve your leadership

Book a 30-minute call.

Find a time that works for you, or reach out directly.

Or call 0404 041 666 Or write dan@danauerbach.com.au
Get in touch

Book a conversation.

A 30-minute call. Free, confidential, no pitch. The best first step to finding out if this is a fit.

Prefer to write first?
Westpac NRMA Insurance Perpetual TPG Telecom Sydney Opera House NAB Super Retail Group AMP Macquarie Bank NSW Government Woolworths Group UNSW Clean Energy Council M&C Saatchi Knight Frank Sonic Healthcare Goldman Sachs John Holland Insignia Financial Four Seasons Corrs Chambers Westgarth Allianz Tourism Australia Canva Westpac NRMA Insurance Perpetual TPG Telecom Sydney Opera House NAB Super Retail Group AMP Macquarie Bank NSW Government Woolworths Group UNSW Clean Energy Council M&C Saatchi Knight Frank Sonic Healthcare Goldman Sachs John Holland Insignia Financial Four Seasons Corrs Chambers Westgarth Allianz Tourism Australia Canva

© Dan Auerbach 2025