0404 041 666 dan@danauerbach.com.au

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Business Coaching Sydney

Master your self. Your key relationships. Your strategy.

Are you the Founder or CEO of a business with 5 to 500 staff or more?

Access a confidential, high-quality thinking space to boost performance, build team accountability, strengthen relationships, and focus on what matters most.

See the method
Dan Auerbach — Business Coach, Sydney
Westpac NRMA Insurance Perpetual TPG Telecom Sydney Opera House NAB Super Retail Group AMP Macquarie Bank NSW Government Woolworths Group UNSW Clean Energy Council M&C Saatchi Knight Frank Sonic Healthcare Goldman Sachs John Holland Insignia Financial Four Seasons Corrs Chambers Westgarth Allianz Tourism Australia Canva Westpac NRMA Insurance Perpetual TPG Telecom Sydney Opera House NAB Super Retail Group AMP Macquarie Bank NSW Government Woolworths Group UNSW Clean Energy Council M&C Saatchi Knight Frank Sonic Healthcare Goldman Sachs John Holland Insignia Financial Four Seasons Corrs Chambers Westgarth Allianz Tourism Australia Canva
Methodology

A science-backed, psychological approach to better business.

If you want to reduce stress, drive team performance, and stay focused on what matters most, I can help. Staying in control and enjoying your work while succeeding requires mastering three key areas: yourself, your relationships, and your strategic focus.

01

Self Mastery

Leading a privately held business can be incredibly demanding. Many leaders carry the heavy weight of responsibility, face relentless pressure to perform, and often experience a profound sense of isolation in their roles.

As a trusted partner, I offer a confidential, unbiased space to navigate these challenges. Together, we'll leverage psychologically grounded tools and our joint commercial experience to help you emerge with clarity, confident decision making and resilience.

With self-mastery you'll become a CEO who is

  • clear and focussed
  • engaging and approachable
  • confident, fulfilled and leading with ease
Self mastery — clarity, focus, resilience

02

Relationship Mastery

Leadership is fundamentally about relationships — how you engage, influence, and inspire the people around you. Many leaders face challenges in managing key relationships, whether with staff, peers, or stakeholders, that can impact performance and alignment.

I help leaders master the art of influence and collaboration. By bringing insights from relationship science and psychology, we'll enhance your ability to connect with others, foster accountability, and cultivate a culture of engagement and trust within your team.

With relationship-mastery, you'll

  • engage your most challenging staff or stakeholders
  • build stronger, more collaborative teams
  • foster a positive culture of performance & accountability
Relationship mastery — influence and collaboration

03

Strategic Mastery

It's easy for leaders to get caught up in day-to-day demands, leaving little time for high-level strategic thinking. Yet, making space to reflect on priorities, clarify direction, and align your decisions with long-term goals is essential to effective leadership.

In our coaching sessions, we'll create a high-quality thinking space to cut through the noise and focus on what matters most. Together, we'll sharpen your ability to think strategically, make impactful decisions, and inspire others to follow your lead.

With strategic mastery, you'll

  • clarify priorities and cut through distractions
  • set a clear vision that inspires alignment
  • make confident decisions for long-term success
Strategic mastery — long-term direction
Why this coaching works

Lead with clarity, influence, and a strong commercial focus.

Leadership requires a balance of strategic decisions, building relationships, and driving results. My coaching provides a confidential, psychologically and commercially informed space to help you lead with clarity, influence, and a strong commercial focus.

Together, we'll refine your decision-making, align your actions with your values, and unlock your full potential. You'll gain tools and insights to navigate challenges, inspire trust, and foster accountability across your team.

  • Overcome leadership challenges.
  • Develop clarity and confidence.
  • Motivate your teams for performance.
Dan Auerbach — CEO & Business Coach, Sydney
Testimonials

Business coaching recommendations.

Matthew Tobin
“I strongly endorse Dan as a trusted advisor and expert CEO coach.”
Matthew Tobin
Founder & MD, UAP Group
Ben Stack
“Dan is smart and deeply understands business and the challenges that come with business leadership.”
Ben Stack
CEO, Stacks Law Firm
Alex Kibble
“He made me see things much more clearly and helped me overcome barriers that initially seemed insurmountable.”
Alex Kibble
Managing Director, TKD Architects
Credentials

Master Level Coaching.

Leadership coaches aren't all built the same. My clients demand a rigorous results-focussed approach built on sound foundations.

With dual qualifications and decades of experience in both commerce and clinical psychology, I bring an unmatched level of expertise to help you thrive. My coaching method sets a new benchmark for success, blending the latest psychological insights with practical, results-driven business strategies.

My Approach

Science-Backed Psychology

I provide you with nuanced expert feedback on your thinking style, biases, relationship skills, behaviour traits, personality and likely leadership impact.

Learning Theory

As a former MBA Lecturer (AGSM), my coaching approach is intellectually engaging, theoretically sound and actionable.

Commercial Knowledge

As a successful entrepreneur and CEO, I bring a practical and highly commercial lens to our conversations.

Key Credentials

Dual Qualifications

Psychology & Commerce — a uniquely balanced expert approach to leadership development.

Preferred Coach

Trusted by senior leaders across Australia's leading institutions and private businesses.

  • Westpac
  • Allianz
  • AMP
  • TPG Telecom
  • Knight Frank
  • Insignia Financial
  • Super Retail Group
  • UNSW
  • NAB
  • Corrs Chambers Westgarth
  • NSW Government

Advanced 360° Assessment

Licensed assessor of the Leadership Circle Profile and Hogan 360, for a well-rounded understanding of your leadership reputation.

Target Audience

Founder Entrepreneurs

A trusted thought partner to some of Australia's leading entrepreneurs.

CEOs

A confidential attaché to CEOs who need to sustain the highest level of leadership.

CXO / ELT

Unlock influence, reputation, collaboration, strategic clarity, wellbeing and career progression.

Senior Leaders / High Potentials

Closing the gap between managerial and executive leadership for performance at scale.

HR & Talent Executives

A partner and expert resource for people and culture executives.

Evolve your leadership

Enquire about business coaching.

A thirty-minute conversation is the best way to find out whether this work is for you. If it isn't a fit, I'll often know someone who is, and I'll point you there.

Evolve your leadership

Book a 30-minute call.

Find a time that works for you, or reach out directly.

Get in touch

Book a conversation.

A 30-minute call. Free, confidential, no pitch. The best first step to finding out if this is a fit.

Westpac NRMA Insurance Perpetual TPG Telecom Sydney Opera House NAB Super Retail Group AMP Macquarie Bank NSW Government Woolworths Group UNSW Clean Energy Council M&C Saatchi Knight Frank Sonic Healthcare Goldman Sachs John Holland Insignia Financial Four Seasons Corrs Chambers Westgarth Allianz Tourism Australia Canva Westpac NRMA Insurance Perpetual TPG Telecom Sydney Opera House NAB Super Retail Group AMP Macquarie Bank NSW Government Woolworths Group UNSW Clean Energy Council M&C Saatchi Knight Frank Sonic Healthcare Goldman Sachs John Holland Insignia Financial Four Seasons Corrs Chambers Westgarth Allianz Tourism Australia Canva

© Dan Auerbach 2025